The Future of Search Optimization

What is GEO?

Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines and language models like ChatGPT, Claude, Perplexity, and Google's AI Overviews.

Understanding GEO

GEO is the evolution of traditional SEO (Search Engine Optimization) for the age of AI. While SEO focuses on ranking in traditional search results, GEO ensures your content is discoverable, understandable, and citable by AI systems that generate answers directly to users.

Key Differences:

SEO: Optimizes for search engine rankings and click-through rates
GEO: Optimizes for AI comprehension, citation, and answer generation

How GEO Works

The GEO Audit Process:

When you submit a URL to our GEO Auditor, the system performs a comprehensive analysis to determine how well your content is optimized for AI search engines.

1

Page Fetching & Analysis

The system fetches your page HTML and HTTP headers, analyzing the raw content and metadata.

2

Multi-Pillar Audit

Runs comprehensive checks across 5 core pillars using heuristics and optional external metrics (like Google PageSpeed Insights).

3

Score Calculation

Computes a deterministic 100-point score across all pillars with detailed pass/fail checks for each criterion.

4

Report Generation

Stores the report and returns a detailed UI with prioritized, actionable fixes to improve your GEO score.

The 5 GEO Pillars

Our GEO audit evaluates your content across five critical pillars, each weighted to reflect its importance in AI search optimization:

1. Answerability & Structure

30 points

How well your content directly answers user queries with clear, structured information.

  • •Schema.org JSON-LD markup (Article, FAQPage, HowTo, Product)
  • •Semantic heading hierarchy (H1, H2, H3)
  • •Concise answer blocks (≤300 characters)
  • •FAQ sections and Q&A formatting

2. Crawlability & Index Signals

20 points

Technical factors that help AI systems discover and index your content.

  • •robots.txt and sitemap.xml accessibility
  • •Canonical tags and meta robots
  • •Mobile viewport and language attributes
  • •HTTP headers (Last-Modified, caching)

3. Metadata & Entity Clarity

20 points

Clear metadata that helps AI understand your content's context and entities.

  • •Optimized title (50-60 chars) and meta description (120-160 chars)
  • •OpenGraph and Twitter Card metadata
  • •Author, date, organization markup
  • •Image alt text coverage

4. Content Quality Signals

15 points

Indicators of high-quality, authoritative content that AI systems trust.

  • •Reading level (Flesch score 50-70)
  • •Internal linking with descriptive anchors
  • •Authoritative external citations
  • •Content freshness and update dates

5. Performance & UX

15 points

Page performance metrics that affect user experience and crawlability.

  • •Core Web Vitals (LCP, CLS, INP)
  • •Page weight and resource optimization
  • •Script loading and render-blocking patterns
  • •Mobile responsiveness

Optional LLM Answer Check (Bonus)

When enabled, our AI generates likely user questions and checks if your content answers them effectively. This can add up to 5 display-only "kudos" points (doesn't affect your base 100-point score).

Scoring & Grading

Your final GEO score is calculated deterministically across all pillars, with clear pass/fail criteria for each check. The score translates to a grade:

Poor (0-49)

Significant optimization needed

Fair (50-69)

Basic optimization present

Good (70-84)

Well-optimized for AI search

Excellent (85-100)

Exceptional GEO optimization

Ready to Optimize for AI Search?

Get your free GEO audit and discover how to improve your content for AI-powered search engines.

Start Free AuditWhy GEO Matters